BrewDog is offering shares in exchange for empty cans - here's how it works

By Lynn Rusk
Published 21st Feb 2020, 16:16 BST
Updated 27th Feb 2020, 15:31 BST

This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement.

Independent craft beer company BrewDog is inviting people to exchange empty beer cans for shares in the Scottish brewery as part of a new sustainable business initiative.

The scheme that went live on Tuesday (18 Feb) is available until April across Brewdog’s 52 UK bars. Here customers can earn a £25 share voucher in exchange for 50 branded empty beer cans.

Hide Ad
Hide Ad

The ‘Cans for Equity’ initiative will also be available at the company’s European bars from 25 February and aims to encourage more sustainable business practices through incentivised recycling.